In 2023 a savvy NY-based entrepreneur well ahead of the curve uncovered a once-in-a-lifetime opportunity in the alternative drink space and was looking for a brand strategy and design partner who understood his unique vision as he developed what we nicknamed: The Starbucks of Kava.

We began by distilling the project into a simple positioning statement that perfectly summed up its mission—becoming the spot for alternative drinks, wellness, and experiences. Inspired by the effects of kava, we named the brand, Jubi (short for jubilation). And working alongside award-winning production studio, Wave Experimental, we crafted a category-defining lifestyle and community hub that provides a welcoming space for people to gather, connect, and prioritize their well-being in a social setting.

Mise Studio worked to build the brand from the ground up, from the core identity to packaging, collateral, interior design, and digital.