Getting his start in hotels and catering facilities as a chef, Larry became dissatisfied with the lack of creativity required in event catering at the time. Wanting to try a new approach he founded Laurence Craig Catering in 1996 out of his tiny apartment. A decade later, the business has blossomed into a sought-after vendor for luxury brands and private clients in the Hamptons.

Larry credits his success to his meticulous attention to detail and dedication to uncompromising quality. So when looking to refresh and expand their visual identity, naturally, LCC tapped a studio equally obsessed with the details—us. We focused on translating his unique whimsical perspective on catering and developed a brand that honors the bespoke menus and locally-sourced, high-quality ingredients that clients have come to expect.